Search Engine Optimization That Gets Paying Customers to Your Business
Being at the top of the Google rankings for your best keywords is quite possibly one of the best ways to get new customers to call you and/or visit your store. Being found in search should be a HUGE priority for any business.
Think about it. 15-20 years ago, no serious business owner would go without a White Pages or Yellow Pages listing. Why? Because in those days, it was the only way most potential buyers could find your phone number and/or address.
Yet so many business owners haven’t gotten on the whole “Google bandwagon” yet. Yet everyone knows that Google has essentially replaced the White Pages and Yellow Pages. So why are so many local business owners so slow to adapt to the ONE form of marketing that is virtually guaranteed to produce highly qualified potential buyers?
It’s probably because they don’t understand search engine optimization (SEO). If that’s you, please hear me: this SEO stuff is really, really important for your business. In fact, I would argue that it’s more important than ANY other form of advertising. Why?
Because all other forms of advertising are “interruption advertising”. When you advertise on Facebook, Twitter, billboards, park benches, your kid’s school play program – you’re trying to “interrupt” whoever is looking your way and hoping their eyeballs land on your ad. Chances are very, very high that they aren’t remotely interested in what you’re selling.
However, with search marketing, you’re putting your business in front of people who are actively searching for what you sell. They’re ready to buy.
Knowing all this, some business owners are skeptical of SEO. Some are downright hateful about it.
Why Some Business Owners Hate SEO
SEO is one of those services that business owners love to hate. Maybe you’re one of them.
Perhaps its because you receive phone calls all hours of the day from people with foreign accents saying they’re “with Google”. They make lofty promises of fast rankings for highly competitive keywords, so you can get all the customers you’ve ever wanted to your website, retire early, get the girl, and ride off into the sunset.
Or maybe it’s because you’ve hired an SEO company, paid a bunch of money month-in, month-out…and then over Thanksgiving dinner your know-it-all brother-in-law tells you he was looking for your site the other day on Google and it showed up on page 12 for your best keyword.
Either way, SEO is often seen as a necessary evil (emphasis on “evil”). Well, if that’s how you see SEO, we’re going to do our best to change all that. SEO is not evil. But it definitely IS necessary.
You see, SEO can be your friend. In fact, when it’s done right, it can be your very best friend. The kind of friend that puts lots and lots of money in your bank account, practically for free. But it MUST be done right…
SEO Done Right Is ALWAYS White Hat.
Never Black or Gray Hat. Ever
At Leverage Point Digital, we only do White Hat SEO. Black Hat and Gray Hat SEO could put your website at risk of being de-ranked by Google.
In fact, we’re Google Trusted Verifiers, Certified Google City Ambassadors, and Google Certified Photographers. We literally go around the country, working through Chambers of Commerce and other business groups, TEACHING small business owners how to do this stuff RIGHT as part of Google’s “Get Your Business Online” (GYBO) program.
So you can bet we would never, ever do anything on our client’s sites that would ever get us in trouble with Google.
Not only will we get results for your business, but you won’t ever have to worry about your site dropping out of the rankings over something we did that we shouldn’t have done. Plus…
We’ll Get Your Google My Business Listing AND Your Website
To Rise Up In The Rankings
Local SEO is different than regular ol’ SEO. For searches with “local intent” (where the person entered a keyword where they’re obviously looking for a local business), Google currently produces a “3-pack” (rumored soon to be a “2-pack”) of local businesses. Getting your business to show up in this spot should for your best keywords be an A-Number-One Highest Priority for your business.
Why? Because a person who clicks on your Google listing in this spot is arguably the VERY BEST prospect for your business. Think about it:
1) They’re actively looking for what you sell, and they’re ready to buy.
2) They’re close to you.
3) And IF they click on your listing because it has the most reviews/best reviews, chances are VERY good they’ll spend their money with you, not your competitor.
Any SEO company that works with local businesses but doesn’t focus on raising your Google My Business (GMB) listing to the top – shouldn’t be working with local businesses, period. At the very least, they shouldn’t be working with YOU.
At Leverage Point Digital, our #1 focus is getting ALL of your web properties to the top of Google – multiple pages from your website, and ESPECIALLY your Google My Business listing.