LEVERAGE POINT DIGITAL
ROOFER CASE STUDY
ROOFING, SIDING AND GUTTER CONTRACTOR
Contractors face a unique situation when it comes to local marketing. National directories such as Houzz, Home Advisor and similar websites typically dominate most, if not all of the top 10 organic search results, leaving little to no room on Page 1 for the local contractor’s website to rank. Discontent with being on page 2 or worse, most contractors fall into the mindset of “if you can’t beat ’em, join ’em”, so they pay a hefty monthly membership fee to be included in these directory sites…as do all of their competitors! How can a marketing agency have your best interest at heart if they are also working with your direct competitors? The short answer is, they can’t.
This client was already getting a steady stream of customers for gutter cleaning and gutter repairs. However, they needed to target roofing clients in order to achieve their desired profit goal. Our challenge was to increase visibility for roof-related search queries and to increase inbound calls from new roofing leads. Challenge accepted.
We know that statistically, an overwhelming 46% of consumers will click on a listing in the local 3-pack, or “map pack”. Not only does the map pack have the highest conversion rate of all search results, but the big-name, high-dollar directory sites can’t compete in this space. For these reasons, Google Map Pack Domination is a highly effective marketing strategy for local contractors who are up against the likes of Houzz, Home Advisor, etc.
With winter just 2 months away, it was important to us that our client started receiving leads while the weather was still conducive to new roofing projects. We rolled up our sleeves and began applying our proprietary SEO tactics to their website and GMB profile. After we completed the first phase of our work, our client was already ranking in the local map pack for twelve highly competitive search terms in their city and county…and that was just the first month!