Professional Digital Marketing Services for Franchises
Your franchisees count on you, the franchisor, to provide them with a marketing system that brings them leads, prospects and sales predictably and reliably. After all, that’s why they invested in your opportunity in the first place, right? They wanted a “money machine” where they can simply plug into your proven system, and achieve success.
…but we all know it’s not that easy, is it?
Well the good news is, it CAN be that easy.
Your franchise provides excellent products and/or services. There’s a demand in the marketplace for what you sell. So therefore, finding a steady stream of potential customers for your franchisees online shouldn’t be that difficult.
But it DOES require specialized knowledge. In today’s world, Google, Facebook and Instagram rule the online landscape. If your franchisees aren’t DOMINATING Google, Facebook and Instagram, they’re not getting as much business as they could be. And as a result, you the franchisor are not earning as much revenue per store as you could be.
Your Franchisees Should Be Dominating Google’s Local 3-Pack
Did you know that 46% of all searches on Google are local? And that the Google 3-pack appears in the top spot in 93% of searches with local intent?
If your franchisees are local businesses (most are), they should absolutely be showing up in the Google Local 3-Pack for every keyword combination possible. If they aren’t, they are losing a MASSIVE amount of business to the competition every single day.
Why is this so important? Because 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.
Bottom line, local searchers are BUYERS. They are ready to spend money with SOMEONE, and if they cannot find your franchisees’ location because their Google My Business (GMB) Listing doesn’t show up on the first page, they will spend the money elsewhere.
Getting your franchisees’ GMB listing into the 3-pack for every keyword combination possible requires a tremendous amount of specialized skill. It goes way beyond setting up the listing and getting a few reviews.
At Leverage Point Digital, we specialize in getting local businesses into the GMB 3-pack for every keyword possible, and we’re darn good at it.
Your Franchisees Should Also Dominate Google Adwords
Google Adwords gives you the opportunity for your franchisees to run pay-per-click ads on Google that show up above the GMB listings when someone does a relevant local search. It also allows you to run a paid ad within the 3-pack (essentially making it a 4-pack) so your franchisees’ GMB listing shows up in the GMB listing immediately.
The great thing about Adwords is speed-to-results. It’s possible to setup a Google Adwords campaign and start getting traffic to a website or landing page in less than 48 hours. That’s the good thing.
The bad thing is – the Google Adwords interface is difficult to use. It’s meant to be used by advertising professionals, not beginners or novices. As a result, your franchisees can lose a LOT of money in a short period of time if they don’t know what they’re doing.
At Leverage Point Digital, we are certified Google Adwords management specialists. We absolutely know how to manage your franchisees’ campaigns to get them the optimum results possible without breaking the bank.
Your Franchisees Should Also Dominate Google’s Organic Results
Google’s organic results are the listings that show up underneath the 3-pack listings. Or in the case where there’s not a 3-pack, they show up right under the ads. Google’s organic listings will produce around 29% of the clicks with a local search that includes a 3-pack, so it is still absolutely critical for your website to show up in the top organic spot of Google for every relevant keyword possible.
There are a lot of reasons why your franchisees wouldn’t show up at the top of the organic listings. Search Engine Optimization (SEO) is a complex skill that requires tremendous attention to detail and up-to-the-minute knowledge of best practices.
It’s amazing how often our SEO professionals will encounter franchisors who have beautiful corporate websites are that completely incorrect from an SEO perspective – incorrect META tags, improper site structure, plagiarized content, bad linking structure, non-mobile friendly elements – the list goes on and on.
Just because you paid some high-end web design firm tens of thousands of dollars to build your beautiful website doesn’t mean the SEO is correct. Web design and SEO are completely different skill sets. If you “assumed” that your web design company did the SEO properly on your website, that’s a very dangerous assumption that could be costing you a fortune still to this day.
At Leverage Point Digital, we not only have web design specialists, but we also have SEO specialists on staff (and yes, they are different departments). Our SEO experts can pinpoint problem areas on your website, as well as elements off your site, that are causing your corporate site and/or your franchisees web pages not to rank at the top of Google for relevant search terms.
Facebook and Instagram Ads are the 9000lb Gorillas of Marketing That Your Franchisees MUST Dominate to Achieve Massive Success
There’s never been a greater opportunity for your franchisees to reach hyper-targeted audiences with a compelling offer than Facebook and Instagram Ads. Consider this:
Some jaw-dropping stats about Facebook:
• 2.01 billion monthly active users
• 79% of Americans use Facebook
• More than half (53%) of U.S. residents use Facebook “several times a day.”
• 400 new users sign up for Facebook every minute.
• Facebook Messenger has over 1.2 billion monthly active users.
• Users access Facebook an average of 8 times per day.
Some jaw-dropping stats about Instagram:
• Over 800 million monthly active users, and 500 million daily active users. Over 60% of users log in daily, making it the second most engaged network after Facebook.
• Instagram users who are younger than 35: 90%
• Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
• At least 30% of Instagram users have purchased a product they first discovered on Instagram.
• 65% of Top-Performing Instagram Posts Feature Products
You simply cannot ignore Facebook and Instagram Advertising and expect to be successful in today’s digital marketing landscape. And yes, we’re talking about running PAID ads, not posting “free” organic posts to your Facebook pages that very few people will ever see.
The Facebook and Instagram Advertising platforms are arguably the most advanced platforms ever developed in the history of advertising. Nothing gives you the ability to laser-target the ideal target audience in your franchisees’ market area like Facebook & Instagram Ads. You can run ads in front of people based on every demographic & psychographic variation you could imagine. You can retarget people who have visited your website, watched a certain percentage of your videos, interacted with your ads, and much, much more.
Because the Facebook & Instagram platforms are so advanced (and they are always changing), it is absolutely imperative that a professional Facebook Advertising Agency manages their ad campaigns. Otherwise, not only will they not get the results they could be, they could actually lose a lot of money if they don’t know what they’re doing.
Leverage Point Digital has highly-certified Facebook Advertising Managers on staff who have the skills to get your franchisees incredible results, while keeping a watchful eye on every dollar invested in ads.
Leverage Point Digital is Your Total, Turn-Key Solution for Franchise Marketing
We will get your franchisees the results they want, at an affordable budget. Services include:
• Search Engine Optimization
• Google My Business Optimization
• Google Adwords Management
• Facebook & Instagram Advertising Management
• Graphic Design
• Video Editing
• Web Design
• Marketing Automation Setup & Management
• Marketing Consulting & Planning
• Blog Writing
• Custom Marketing
• Dashboard Design & Setup for Franchisors
To request a consultation call (301) 363-0934 or click here to contact us.