Leverage Point Digital began when two long-time business partners, Don Schreffler and Barry Nicholson, realized they both had a strong desire to see business owners succeed online.
“It seems everywhere we look, business owners are struggling with making the switch to online marketing. They’re often the last to adapt to new technology” says Don Schreffler, CEO of Leverage Point Digital.
As a result, many businesses get left behind. Some are even going out of business completely because they aren’t adopting to this new world of marketing.
One great example of how business owners aren’t taking advantage of online marketing is Google My Business (GMB), the free Google listing that any bricks-and-mortar business can have for free. By simply optimizing your GMB listing, getting some good reviews and reaching the top of the search results, and, it can have a MASSIVE effect on the number of new customers calling and/or coming into your store. Yet only around 35% of all business owners have even CLAIMED their GMB listing. “It’s crazy. It’s sad.” says Barry Nicholson. CMO of Leverage Point Digital.
That’s when they set out to use their extensive online marketing experience to focus on helping local business owners. The company focuses on 4 key areas:
Facebook Advertising: The sheer number of people who use Facebook (and Instagram, which is owned by Facebook) every single day – and the time they spend using it – is staggering. It’s unlike any other social media platform developed. And the Facebook Advertising platform is equally as impressive. “It’s the most advanced marketing platform developed in the history of mankind” says Nicholson. For finding your ‘ideal’ targeted customer, and putting a targeted message in front of them, nothing is more powerful than Facebook. However, because the ad platform is so complex, and constantly being updated, Facebook Advertising is absolutely something that should be left to professional Facebook Advertising Managers. Barry Nicholson is one of only around 15 people in the world certified as a DWM (Dominate Web Media) Certified Facebook Account Manager – this certification demonstrates superior skill of both Facebook Advertising and DWM’s proprietary strategies, tactics & methodologies.
Marketing Automation Setup & Management: : Marketing automation platforms such as Ontraport empower your company to automate critical follow-up tasks, so sales opportunities don’t fall through the cracks. Imagine the power of being able to automatically send a series of emails, text messages, postcards, Facebook Ad campaigns and other marketing collateral automatically to prospects, based on their online behavior – such as opening a form, clicking around on your website, or opening an email.
And it doesn’t stop with marketing – sales automation automates the scheduling of tasks (such as outbound phone calls to follow-up) to salespeople so they can know which prospects are hottest and most likely ready to close. The result? Your salespeople spend more time closing hot prospects and wasting less time on cold leads. The downside with Marketing Automation – it’s complex to setup and maintain. Barry and his team have been implementing complex Marketing Automation campaigns for many clients for years. There’s no need to figure this out on your own. Hire professionals to set up and maintain your marketing automation, so you can focus on growing your business.
Modern Web Design: many businesses still have websites that are hopelessly out-of-date. Or worse, no website at all. Leverage Point Digital focuses on building websites for businesses that give a “wow” experience, but also generate leads for the business.
Search Engine Optimization (SEO): a modern website won’t do a your business any good if it can’t be found. Search Engine Optimization is critical for any business that wants to be found online. As Certified Google City Ambassadors, we are committed to only doing “white hat” SEO that actually works.
Local Business SEO: the techniques required to drive web traffic to a local business are different than the techniques used by companies that specialize in SEO for national or international companies. Leverage Point Digital specializes in both Google My Business Optimization and SEO for local businesses.
Getting The Word Out with Public Speaking
In order to get the word out about their high-tech services, the company chose to use a decidedly “old school” approach: public speaking.
“In order to meet business owners where they are, we knew we had to meet them in an atmosphere where they were most comfortable. And nothing is quite as comfortable for a business than their local Chamber of Commerce. Businesses are distrusting of phone sales solicitations and cold-call salespeople, but they will pay attention to their Chambers of Commerce” says Schreffler.
Google’s Get Your Business Online (GYBO) program was a match made in heaven for the company. GYBO is a Google program that allows Chambers of Commerce to host “official” Google presentations for their members. As a Certified Google City Ambassador, Leverage Point Digital is now able to present 1-hour to 3-hour presentations on topics such as Claiming and Optimizing Your Google My Business Listing, Search Engine Optimization, How to Build a Google-Friendly Website, Google Analytics, Google Adwords and more. The presentations are purely educational.
“There’s no selling at the events of any kind” says Schreffler. “The no-selling approach may seem a little counterintuitive for a for-profit business like ours. But we find that the consultative, relationship-building approach most effective for our company. Most of the business owners we talk to really appreciate the quality time we spend with them, explaining how all this online marketing stuff works. These are complicated topics, but they are critically important for local businesses to understand and implement what they learn in today’s online marketplace. You simply cannot afford to be behind the times in today’s high-tech world.“