blackbird concessionaires' mid-autumn festival mooncake box emulates ferrari brake system

blackbird concessionaires celebrates mid-autumn festival

In celebration of the annual Mid-Autumn Festival, Blackbird Concessionaires — Hong Kong and Macau’s official Ferrari importer — has unveiled this year’s mooncake box for devoted customers. For the 2023 edition, lead designer wutek drew inspiration from the iconic Ferrari 296 GTB, resulting in a novel mooncake box that mirrors the carbon ceramic braking system of the sports car — almost 1:1 in scale. Closely recreating the original component, the moon box features a 3D-printed caliper adorned in rosso color. This disc is crafted from high-density EVA and showcases a true-to-life cross-drilled carbon ceramic pattern, accompanied by six delectable mooncakes.

all images courtesy of wutek

the mooncake box recreates Ferrari 296GTB’s Braking System 

Designer wutek and Blackbird Concessionaires realized the concept over the course of six months. The Ferrari-inspired mooncake box measures 360 mm in width by 340 mm in height and 145 mm in depth, almost at 1:1 scale with the original braking system. The Mid-Autumn festival, a tradition dating back 3,000 years, is a yearly celebration that holds significant importance in Chinese culture. Families come together to enjoy the iconic egg yolk and sweet lotus seed paste-filled pastry, symbolizing the full moon. Despite its historic roots, the mooncake has witnessed notable innovations in the last decade, with many brands celebrating the festival with their own bite-sized renditions on the sweet treat. Like its 2023 edition, in 2022 Blackbird Concessionaires nodded to the Ferrari 296 GTB, modelling its mooncake box after its engine component.

wutek and Blackbird Concessionaire’s celebrate Mid-Autumn Festival 2023

the box comes with six delectable mooncakes marked with the brand logos

a 3D-printed caliper adorned in rosso color, crafted from high-density EVA

project info:

name: Ferrari Mooncake Packaging Design
designer: wutek

brand: Blackbird Concessionaires

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edited by: ravail khan | designboom